Millennials are a key demographic for fashion brands, but can be challenging to understand. Younger customers’ expectations for connected shopping experiences are constantly changing. Their ideal channels for discovery shift with societal trends, whether that be go-to social media channels or voice enabled devices. Millennial customers also want their shopping journeys to be increasingly personalised , and incredibly convenient at every step along the way.

If this seems like a lot to take on, never fear: Amazon Pay has broken down the top concerns of millennial fashion shoppers in our newest Paytalks webinar, with lots of advice about imple-mentation to offer. We can guarantee we have some suggestions to offer that your business may not have considered. Outside of streamlining cross-channel shopping experiences, it is im-portant for your brand to find ways to build a closer and more interactive relationship with your customers.

Available through Amazon Pay’s new on-demand webinar library, our January Paytalks webinar will guide you through 10 effective strategies for appealing to younger, hipper customers—all in under 20 minutes. During this webinar you’ll find:

  • Five tactics to improve your customer experience
  • Ways to deliver a more connected, streamlined journey
  • Inspiration to help personalise your store for each shopper

Head over to the Paytalks site to register for the live webinar right now.


[1] Sail Thru, Retail Personalization Index, 2020.

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