Choosing the right digital payment service for your ecommerce store can be a pivotal decisions for the success of your business. There are a number of different avenues for researching payment services. Merchants with existing shopping cart providers may turn to reference guides highlighting the strengths of available payments. Some businesses may start by analysing what successful competitors are using, or turn to analyst reviews to understand how experts are thinking about the payments space.
At Amazon we believe every decision should start with the customer. Before getting into what’s important to your business, start by understanding what your customer values. In an effort to make the process a little easier, we’ve shared some of our own research to help you understand some of the key benefits customers consider when choosing a digital payment service at checkout.
If you already have a hold on what’s important to your customers, take the opportunity to capture unbiased feedback on what payment solutions are working for other e-commerce stores through third party peer to peer review sites like G2Crowd.com. They aggregate “real-time and unbiased user reviews (to) help you objectively assess what is best for your business.”1 The website has become a central destination for B2B companies. According to G2, they help millions of users evaluate software and solutions based on peer analysis every month.
In fact, we were recently recognised as leader in the payments industry for the fourth quarter in a row by G2 Crowd. G2 Crowd develops their recognition system by aggregating reviews into algorithmically created reports to provide a consistent ranking or scoring. Here’s how Amazon Pay is positioned based on third party, user based site reviews.
Want to check our references? Read what people are saying about us at G2Crowd.com.
1G2Crowd.com, 'about' section
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