Whether it’s at a dinner party or in a bar, at some point in your life you’ve probably run into the dilemma of what to drink when you’re not drinking. Fed up with fruit juices and leaving the pub early, Seedlip founder Ben Branson made it his mission to tackle this problem head-on. And what he came up with was the world’s first distilled nonalcoholic spirits—made from herbs and spices, including some from his own farm.
Since Seedlip spirits were first introduced in the United Kingdom in December 2015, the business has gone from strength to strength. “The first thousand bottles lasted three weeks, the next thousand lasted three days, and the third thousand lasted 30 minutes online,” says Branson. “It’s completely mad."
To keep up with the rapid growth, Seedlip now employs a 16-person staff and markets its non-alcoholic spirits in five North American and European countries in addition to the UK. The company sells Seedlip online through the Shopify e-commerce platform, and integrated Amazon Pay into its online store, allowing customers to purchase Seedlip using their existing Amazon credentials. “Amazon Pay helps us convert people who hear about Seedlip to buying it, and this critical to our success.” says Branson.
In August 2016, Seedlip wanted to streamline the purchasing process and added Amazon Pay as a checkout option. With Amazon Pay, customers can make purchases without entering their payment or address information, reducing checkout times by 60%. “It only takes a couple of steps to check out, and you don’t need to fumble around for a credit card,” says Branson. “It’s speedy and efficient, and it provides a great customer experience."
With the Shopify platform, Seedlip now has a sophisticated online presence that appeals to its customers. “It’s really easy to build a beautiful website on Shopify,” says Chris Harris of Studio Rotate, Seedlip’s digital agency. “Inventory management, customer-based reporting, discount codes—all of that comes out-of-the-box with Shopify. It makes it easy to act like a big e-commerce site when you’re just starting out and growing.” Moreover, integrating Amazon Pay with Shopify was easy and intuitive. “Our experience with adding Amazon Pay to Seedlip’s website was a seamless one, and we were up and running in around 15 minutes,” Harris says.
The streamlined shopping experience is inspiring more customers to complete their purchases. “After adding Amazon Pay, the purchase conversion rate has gone up by approximately 30% compared to three months prior and to the standard checkout option,” says Harris. The streamlined purchasing process has strengthened online sales. “For a small business like ours, Amazon Pay makes total sense,” Branson says. “It makes it convenient and easy for people to buy Seedlip."
Amazon Pay and its integration with Shopify makes it super simple for store owners to add this checkout option for customers. Our experience with adding Amazon Pay to Seedlip’s website was a seamless one, and we were up and running in around 15 minutes.
- Chris Harris, Studio Rotate, Digital Agency for Seedlip
Branson believes that teaming up with Amazon, “a trusted source that millions of people already know and buy from” improves customer confidence in the Seedlip brand. After two months, half of all online orders were placed with Amazon Pay, and sales continue to skyrocket. “Having the opportunity to use your existing Amazon account on some else’s website is genius.” Branson says. “We’re a new product, and offering people the familiarity of using their Amazon account to pay makes the whole process much smoother and ultimately better for the customer."
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