The average checkout contains 15 form fields; Baymard says that’s twice as many as necessary. Decreasing the number of form fields is just one way online stores can speed shoppers through checkout.
Read moreIt can take a lot of time and effort to establish trust with consumers, especially if you’re still building your company. Third-party payment options can take out a lot of the guesswork for buyers. Find out how to make your checkout process safer and more convenient.
Read moreFor many online shoppers, the need to create a new account is a hurdle. Research shows that sites that don’t require account creation can see a 10-30 % increase in conversion.
Read more19 % of all online shoppers abandon checkout because they don’t trust the site with their credit card information. Security fears are one of the major reasons that, according to Baymard, US retailers lose an estimated $260 Billion each year to cart abandonment.
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