In the overcrowded world of modern ecommerce, it’s a huge feat simply getting potential shoppers to your site in the first place. But it’s a dangerous mistake to assume your products will sell themselves. Unless you’re continually optimising your visitors’ digital experience, all your efforts to get customers in the door will prove to be an expensive waste.

According to a new eMarketer study, the conversion rate across the worldwide ecommerce market is shockingly low—just 1.91%.1 So don’t waste any more time falling into common traps that can prevent your business from turning visitors into customers. Our August Paytalks webinar, which just became available on-demand, walks you through 10 ways your company can beat the odds and improve conversions among customers visiting your site.

In the webinar, you’ll find tips on:

  • How to optimise your acquisition channels to drive conversions
  • Tactics to build trust with prospects on your website
  • Insights on cart recovery strategies to incentivise new shoppers

Head over to the Paytalks webinar library to watch. While you’re there, check out some of the other thought leadership webinars you may have missed.



1eMarketer, Retail Ecommerce Conversion Rates, June 2020

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