Across the globe, ecommerce is booming. According to McKinsey, since the beginning of the COVID-19 crisis, Europeans have significantly increased their online purchasing and are expected to continue their new digital behaviors even after the pandemic — with 67% having changed stores or brands since the crisis started. How is your business taking advantage of this digital shift?
As the festive season draws close, and you look for new, innovative ways to stay ahead of your competitors, Amazon Pay can make it easy for hundreds of millions of Amazon customers to shop on your site by using the information they’ve already stored in their Amazon accounts — which could help you streamline your checkout process and may boost your overall conversion rate.
Now, for a limited time, Amazon Pay is offering merchants the chance to participate in our annual Gift Guide, highlighting new products and merchants for Amazon customers shopping during peak season. All you have to do is launch Amazon Pay on your site by 15th October 2021 to become eligible to be featured in highly visible placements across Amazon Pay’s Shopper Experience marketing channels along with other eligible merchants, including:
- Exclusive and curated brand and product placements, including on the Amazon website, as part of the Gift Guide spotlights, product roundups, and creative campaigns.
- Complimentary integrated marketing efforts on Amazon Pay’s social channels.
- Inclusion in the Amazon Pay newsletter, blog, and website to increase exposure and boost traffic directly to your product page.
- And more!
Want to learn more about all of the ways that Amazon Pay can help your business prepare for the festive season? Sign up to the star in the next Gift Guide, a resource for Amazon shoppers looking to find unique gifts from brands they love and retailers they have yet to discover.
 McKinsey, Survey: European consumer sentiment during the coronavirus crisis, 2021.
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