Give shoppers more of what they want

Boost your brand visibility for millions of Amazon customers with the fast, familiar and secure Amazon.co.uk checkout solution.

Hundreds of millions of Amazon customers globally from

170+ countries.1

49% faster transactions than regular checkouts.2

Amazon Pay is trusted
by top brands
The benefits of Amazon Pay
37% percent of customers abandon a site because they’re asked to create an account.3 With Amazon Pay, there’s no need to create a new account or enter new information on your site.
The Amazon brand is a proven winner of customer trust.4 Our advanced fraud protection is the same technology used on Amazon.com.
The cost of acquiring new customers has increased by over 50% over the last five years.5 With Amazon Pay co-marketing programs, tap into Amazon’s customer base of 200m+ global Prime customers.
Benefit from Amazon’s ecommerce innovations, enable features like recurring payments, let customers shop with their voice using Alexa, and much more.
Hear it from our brands
Success stories
Key features for businesses
Benefit from ongoing technical support and specialist knowledge leveraging Amazon’s deep resources and expertise.

Visit help & support
Minimize development efforts and costs through a single administrative interface and omnichannel APIs that easily fit into your existing checkout experience.
Provide developers with maximal flexibility, and benefit from a smooth front-end design with a hosted checkout flow that helps extend the trusted Amazon experience to your shoppers while they’re purchasing on your site.
By enabling recurring payments through Amazon Pay, you can make it easy for hundreds of millions of Amazon customers to start a subscription, pay a recurring bill, or make a future purchase.
Insights and updates
Business categories
Make it easy for Amazon account holders to check out on your site.
Drive innovation with a flexible online payment method that can be adapted for custom environments.
Increase your exposure to Amazon’s customer base as part of our Global Partner Program.
Amazon Pay for businesses explained

What is Amazon Pay?

Amazon Pay enables you to offer Amazon customers an easy, secure and fast way to check out on your site using the delivery and payment information stored in their Amazon account. Beyond the button, Amazon Pay is also an easy way to integrate Alexa into your commerce strategy and is the place where shoppers manage their payment methods on Amazon.co.uk.

Which commerce/shopping cart providers integrate with Amazon Pay?

Amazon Pay supports a Global Partner Program which includes many of the top solution providers, consulting agencies, and professional developers who work with brands to build and grow their commerce businesses. Click here for an overview of our Global Partner Program members.

How do I get started with Amazon Pay?

To enable Amazon Pay on your site, start by clicking the Business Registration button at the top of the page, and then fill in the required fields.

I am already a seller on Amazon, what do I need to do to add Amazon Pay to my ecommerce site?

All you have to do is click the Business Registration button at the top of the page, and follow the instructions. Important: currently, you’re required to register for a new Amazon Payments merchant account in order to use Amazon Pay and Login with Amazon, even if you already have another Amazon seller account. You cannot use an existing Selling on Amazon account when setting up an Amazon Payments merchant account. The email address associated with your new Amazon Payments merchant account must differ from the email address you use for any other Amazon account.

What is the disbursement time?

We process disbursements daily. It will take between 1-2 business days for the payment to be completed and appear in your bank account. A reserve might be applied according to our reserve policy.

Does Amazon Pay have customer fraud checks in place?

To help reduce bad debt and lower your costs, Amazon Pay employs the fraud technology that backs Amazon.co.uk, including fraud detection capabilities, charge-back controls and risk management processes at no extra cost. For more information, see the Amazon Pay A-to-z Guarantee Policy for Merchants.

I see Amazon Pay also appearing in the Your Payments section of my personal Amazon account. Is this connected to the checkout button I offer Amazon customers on my business website?

Yes. As an Amazon account holder, you can check out on sites other than Amazon.co.uk using the payment information stored in your Amazon account. The place where you manage those payment methods in your Amazon account is also Amazon Pay. Additionally, you can also use Amazon Pay on Alexa. As a merchant, Amazon Pay is the way to offer Amazon shoppers a fast and familiar way to check out on your site.

Can shoppers use Amazon.co.uk Gift Cards when they check out with Amazon Pay on my site?

Today Amazon.co.uk Gift Cards cannot be used as a payment method to place an order using Amazon Pay. Amazon.co.uk Gift Cards can only be used to purchase eligible goods and services on Amazon.co.uk and certain related sites as provided in the Amazon.co.uk Gift Card Terms and Conditions.

My company already uses Amazon Pay on our website. Do I need to become a seller on the Amazon market place?

No you do not need to sell on Amazon.co.uk to continue offering Amazon Pay on your site. Your existing contract and agreements remain the same.

Do you support all types of businesses and merchandise?

Amazon and Amazon Pay have a number of policies in place to protect both our merchants and shoppers. Click here to view our Acceptable Use Policy.

What’s the fee to use Amazon Pay?

Amazon Pay fees are transaction-based and have a processing and authorisation component. The transaction fee is composed of a domestic processing fee and an authorisation fee, plus tax where applicable. These fees are only charged once the purchase is successfully authorised and processed. Click here to learn more.

My customer support centre is receiving calls about Amazon Pay appearing in the wallet on Amazon.co.uk. How should I respond?

First confirm that the enquiry is about payments on a third-party merchant website that offers Amazon Pay, and not a question related to purchasing on Amazon.co.uk. Once confirmed, please direct these buyers to Amazon Buyer Support: https://www.amazon.co.uk/help.

Is there a check list of what I need to complete the registration process to use Amazon Pay on my website?

Yes. Please check out our registration assistance page for an easy walkthrough in how to get started, with each step you’ll need to complete.

Will my credit card be charged?

The credit card on file is charged only if your refunds and claims exceed your daily transactions which results in a negative balance.

How quickly can the Amazon Pay button appear on my website after the registration?

Based on different services that you may be using and your technical set up, the integration can take as little as 15 minutes. Please check the Integration Guide or this page for the set up relevant for you.

1Amazon Pay data, Q4 2017. Tens of millions of customers in more than 170 countries have used Amazon Pay to transact

2“Amazon Pay transactions took an average of one minute and 27 seconds, a 49 percent time reduction from the two minutes and 53 seconds that regular checkouts take.” –PYMTNS.com Buy Button Report 2021.”, February 2021.

3Data from Mobile Checkout Optimization Report, by the Baymard Institute, 2020, commissioned by Amazon Pay.

4Axios Harris Poll 100, Corporate Reputation Rankings, July 2020.

5Profitwell, 2020