Originally posted on October 2019

Want to know what makes mobile shoppers put items in their cart, then neglect to buy them? For merchants, the cost of that cart abandonment is enormous. Researchers from the Baymard Institute estimate that cart abandonment leads to about $260 Billion in lost revenue every year.1

Through the latest commissioned research report by the Baymard Institute, we've discovered opportunities to make small changes to your mobile checkout that can yield big results for your business through the rest of the year. 

The infographic below details five of the ways retailers can optimise their checkout to reduce mobile cart abandonment.

If you want to learn more about how you can keep customers from checking out during checkout, download our new Mobile optimisation research report from the Baymard Institute and learn 10 ways to retain mobile shoppers during the checkout process.


1Baymard Institute Usability Study, 2017.

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