Originally posted on August 2020
Founded in 1994, AllSaints is a British fashion retailer recognised all over the world for its edgy aesthetics and premium womenswear and menswear apparel.
AllSaints has always been at the forefront of innovation, launching its ecommerce platform in 2006, which lead to a rapid expansion over the following years. It was just a matter of time before the British retailer decided to launch its own iOS native app for the next generation of shoppers.
Sharing AllSaints’ passion for innovation and customer-centric approach, Amazon Pay was delighted to be involved in the planning and development of AllSaints’ app, mapping a journey that aimed at creating repeat buyers and reducing friction as much as possible.
By June 2019, AllSaints was ready to launch its first iOS app with a new one-click checkout integration, only available with Amazon Pay. This innovative solution enables any shoppers worldwide, who have an Amazon account, to check out with just one click. This experience reduces time spent at the bottom of the funnel, encouraging customers to come back for the same seamless shopping experience. Whether before it took 99 seconds to checkout, it now takes just 20 seconds for returning Amazon customers to shop the latest AllSaints Spring leather jacket, and only 56 seconds for new customers.1 This includes all the steps of the purchase journey: browsing the new collection, selecting the right size, adding to basket, completing the purchase and receiving the order confirmation.
This success is a testimony of how a well-conceived product and compelling user experience can have a strong impact on the ability to convert on a channel like mobile apps, that is renowned to struggle with growing adoption.
If you want to hear more about our one-click checkout integration and how it works, get in touch now.
1Amazon own test