Hundreds of millions of customers around the world come to Amazon.co.uk to shop — and they love our fast and easy checkout experience. Amazon Pay allows you to offer that same trusted experience on your own site — to your own customers. But it can be confusing to understand how they work together and how they are different.
What stays the same when you offer customers Amazon Pay? Your shoppers will be able to enjoy the same simple checkout experience as they do on Amazon.co.uk , without the need to create a new account or enter their personal information. They also receive the same fraud and security protections as they do on Amazon.co.uk
What’s different? Both your customers and your products never leave your site. Shoppers are not re-directed to Amazon.com.
Amazon Pay offers a faster checkout for your ecommerce site
According to a study from the Baymard Institute, nearly 70% of all shoppers who add a product to their cart never complete their purchase. Beyond those who say they were “just browsing,” the reasons cited for cart abandonment include 24% who complain that “the site wanted me to create an account,” 18% who report “I didn’t trust the site with my credit card information,” and 17% who blame a “too long and/or complicated checkout process.”
Because Amazon Pay uses the information that’s already securely stored in customers’ Amazon accounts, they can breeze through checkout on your ecommerce site without having to enter their billing or shipping information or create new accounts. Easier checkout means less cart abandonment, more conversions, and happier customers.
Amazon Pay lets your customers skip the forms and make their purchases in just a few clicks using their existing Amazon credentials, whether they’re shopping on their laptop, tablet, or smartphone. That means up to 49% faster transactions1 than regular checkout and reduced cart abandonment.
Merchants can enable features like recurring payments for loyalty and convenience, making it easy for hundreds of millions of Amazon customers to start a subscription, pay a recurring bill, or make a future purchase. Your customers can even pay for goods and services on Alexa-enabled devices using their voice. It can all add up to more sales.
The same state-of-the-art security backed by Amazon
Amazon Pay uses the AI and machine learning capabilities of Amazon.co.uk to deliver secure checkout, leading to fewer chargebacks, less bad debt, and lower costs.
In a recent study, more than 42% of merchants noticed a drop in chargebacks after implementing Amazon Pay’s advanced fraud protection technology. And Amazon Pay’s fraud detection capabilities, chargeback controls, and risk management processes come at no extra cost.
When your customers use Amazon Pay, they can check out with confidence knowing their transaction is protected by state-of-the-art encryption and their data and personal information are secure. Amazon Pay is backed by the same trusted around-the-clock anti-fraud technology used on Amazon.co.uk , protecting both shoppers and merchants.
When you implement Amazon Pay on your site, you get the same advanced fraud protection technology we use on Amazon.co.uk , reducing chargebacks and bad debt. And you can offer your customers the peace of mind that comes with Amazon Pays A-to-z Guarantee and secure payment processing.
How does Amazon Pay compare to Amazon.co.uk?
| | Amazon Pay | Amazon.co.uk |
| Customers | ● Hundreds of millions of Amazon shoppers around the world | ● Hundreds of millions of Amazon shoppers around the world |
| Merchant benefits | ● Lower cart abandonment. Offer Amazon shoppers an easy way to buy without creating a new account or filling out forms. ● Reduce chargebacks and fraudulent transactions. Amazon’s advanced fraud protection is the same technology used on Amazon.com. ● Leverage Amazon technology. Benefit from Amazon’s ecommerce innovations, enable features like recurring payments, let customers shop with their voice using Alexa, and more. | ● Amazon offers shoppers a seamless and convenient checkout experience, with no forms to fill out. ● Amazon is backed by advanced AI and ML fraud-protection technology, just like Amazon Pay. ● Amazon’s ecommerce innovations enable features like recurring payments, allow customers to shop with their voice using Alexa, and more. |
| Shopping benefits | ● Fast way to pay. Shoppers can breeze through checkout using the payment and address information stored in their Amazon accounts. ● Worry-free shopping. Amazon shoppers experience a secure checkout, and eligible purchases are also protected by the A-to-z Guarantee. ● Easy shopping. Amazon shoppers have one way to manage their payments on Amazon.com, check out at their favorite sites, and pay hands-free with Alexa. | ● Fast way to pay. Shoppers can breeze through checkout using the payment and address information stored in their Amazon accounts. ● Worry-free shopping. Amazon shoppers experience a secure checkout, and eligible purchases are also protected by the A-to-z Guarantee. ● Easy shopping. Amazon shoppers have one way to manage their payments on Amazon.com, check out at their favorite sites, and pay hands-free with Alexa. |
| Customer support | ● Merchant and Amazon customer service offered | ● Amazon customer service |
When shoppers see the Amazon Pay button at checkout, they don’t have to worry about the security of their payment information and instantly know they’re in for a quick and easy purchase, just as if they were shopping on Amazon.co.uk. As a merchant, when you let your customers speed through checkout with Amazon Pay, you benefit from the reputation of a globally trusted brand.
Start offering Amazon Pay today to convert Amazon shoppers with a fast, stress-free way to make purchases on your site. Sign up for Amazon Pay.
1 “Amazon Pay transactions took an average of one minute and 27 seconds, a 49 percent time reduction from the two minutes and 53 seconds that regular checkouts take.” –PYMTNS.com Buy Button Report 2021, February 2021.