Imagine you’re feeling sick and need medication, but your local pharmacy is closed or doesn’t have what you need in stock. For millions of Italians, this scenario was all too common — until 1000Farmacie began connecting shoppers with a nationwide network of independent pharmacies. Now, healthcare products are accessible with just a few clicks.
A seamless shopping experience can be undermined by a complicated checkout process. To address this challenge, 1000Farmacie focused on streamlining their payment system and enhancing customer confidence using Amazon Pay on Stripe. By implementing Amazon Pay through Stripe’s payment processing service, they created a frictionless checkout experience that customers already know and trust. The integration process was remarkably efficient, and thanks to Stripe’s built-in support, the new payment system was up and running in just two weeks.
Experiencing payment friction despite competitive pricing and convenient delivery
Founded in 2020 in Naples, Italy, 1000Farmacie empowers independent pharmacies across the country to sell their products online with ease. The platform lets shoppers compare prices and source healthcare products at the best available rates while offering both same-day and next-day delivery nationwide — a unique service in the Italian market.
However, as 1000Farmacie scaled to serve over 1 million shoppers, the merchant faced a challenge that is common to many growing ecommerce businesses: converting website visitors into paying shoppers. Despite 1000Farmacie offering competitive prices and convenient delivery, shoppers were abandoning their carts at the payment stage.
“What we’ve seen is that if a website is not extremely well known, people don’t want to enter their credit card information,” says Nicolò Petrone, Cofounder and CEO of 1000Farmacie. “When a shopper sees a trusted element like Amazon Pay, then of course they are more willing to complete the purchase.”
On 1000Farmacie’s checkout page, conversion rates were falling short of the 90% threshold needed for optimal ecommerce performance. The mandatory 3D Secure authentication process added another layer of confusion, especially for less-digitally-savvy shoppers who didn’t understand the need to receive and enter additional security codes.
Integrating Amazon Pay on Stripe in only two weeks
To address these checkout challenges, 1000Farmacie integrated Amazon Pay with their existing Stripe payment gateway. “The integration of a new payment element was as simple as clicking a toggle on the Stripe console,” says Petrone. “It was extremely easy for us to activate a new payment method without incurring high integration costs.”
Within two weeks, 1000Farmacie had successfully integrated Amazon Pay into all their ecommerce channels: desktop, mobile website, and mobile app. There were no additional costs beyond existing Stripe and Amazon Pay processing rates, and all the development work fit within their regular sprint budget. 1000Farmacie began testing the integration in February 2025, with the full rollout to all shoppers completed by the end of June 2025.
1000Farmacie took their Amazon Pay integration to the next level through strategic optimisation. The team first repositioned the Amazon Pay button to the top of its payment options and featured it prominently on the cart page, extending its visibility beyond the checkout stage. They then implemented the Amazon Pay address-prefill widget, which offers real-time address verification. These optimisations delivered measurable results: shipping address errors dropped by 25%, significantly reducing the manual effort needed for order corrections.
Results show Amazon Pay cuts checkout time by 71%
Early results from 1000Farmacie’s initial testing and gradual rollout show promising improvements. Amazon Pay checkouts became 71% faster than 1000Farmacie’s standard credit card flow, with average completion time dropping from 45 seconds to just 13 seconds. Additionally, Amazon Pay’s rejection rate of 2% significantly outperformed that of both traditional credit cards (3.8%) and other digital wallets (3.2%), resulting in fewer abandoned carts and less manual order reconciliation.
Early data suggests that using Amazon Pay could significantly impact 1000Farmacie’s bottom line. Initial transactions show shoppers using Amazon Pay spend on average 9% more than those using credit cards. The merchant also saw 44% more mobile orders placed with Amazon Pay compared to traditional payment methods: Amazon Pay’s mobile transaction share reached 68%. Although more time is needed to confirm long-term trends, this preliminary data indicates that Amazon Pay users may be more likely to return for repeat purchases compared to users of other payment methods.
Building on a solid foundation to enhance the shopper experience
Amazon Pay now accounts for 5%–10% of all shopping baskets on 1000Farmacie’s platform, and the merchant has ambitious plans to expand the platform’s capabilities further. For example, they plan to implement Amazon Pay’s fast-checkout functionality, which will facilitate true one-click purchasing for returning shoppers.
“The biggest friction in ecommerce is that people need to create an account, insert their address, and input their payment information,” says Petrone. “Moving into one-click checkout is one of our biggest drivers to implementing Amazon Pay.”
For a growing marketplace serving over 1 million shoppers annually, even small improvements in the checkout experience translate to a significant business impact. The Amazon Pay integration is helping build shopper trust, reduce cart abandonment, and drive higher order values — achieved through a two-week development investment.
“Once you make a tiny change in your overall service offering, and you’re able to serve this tiny change at a massive scale, you can immediately see the results,” says Petrone. “The most exciting thing is to see the impact of our Amazon Pay implementation on our broader customer base.”