The way your customers purchase items online is evolving. They expect a simple, convenient, trusted buying experience on your site. Amazon Pay makes it easier for hundreds of millions of customers around the globe to quickly check-in and check through your digital store using the information already stored in their Amazon accounts.

Here are five reasons to integrate Amazon Pay now:

1. Activate the Amazon customer

Amazon Pay extends the trusted experience Amazon customers have come to enjoy, through thousands of websites around the world. Amazon Pay offers merchants an easier way to connect with hundreds of millions of active customers globally. The Amazon brand is a proven winner of customer trust1, and that trust halo extends to Amazon Pay. With 91% of Amazon Pay customers saying they would use Amazon Pay again2, this is your opportunity to leverage Amazon’s expanded network to help build customer engagement and loyalty.

Tower London has observed immediate results with Amazon Pay. Amazon Pay orders have grown 53% from April to July 2019 to constitute 30% of all orders through the Tower London website. This growth is testament to the trust customers place on Amazon Pay. Tower London plans to ride this trust to expand globally. It specifically points to Amazon Pay’s A-to-z Guarantee as a trust booster.

2. Offer a fast & easy checkout

Shoppers don’t want to create another site account. According to Baymard Institute, cart abandonment rates average 67.57%3, with 34% of customers citing forced account creation as a key reason for site abandonment4. Amazon Pay enables customers to make purchases using the information stored in their Amazon account, avoiding account creation, reentering credit card information, and typing their billing and shipping addresses. Reduce friction with a seamless payment process that can be completed in minimal clicks.

3. Lead the way in connected commerce

With the adoption of voice across all stages of the customer journey, Amazon Pay is helping businesses adapt to the expectations of today’s connected shoppers through Alexa – available on hundreds of millions of Alexa-enabled devices. Our 2019 Connected Commerce study shows that only slightly more than half of respondents (52%) were satisfied with the ability of brands today to offer a seamless and continuous shopping experience across channels5. By embracing voice commerce, today’s merchants can take convenience to the next level, exceeding customer’s expectations in an age where personalized, seamless experiences are what make the difference. With Amazon Pay’s new BuyerID functionality helps businesses assign a unique, persistent identifier for each Amazon Pay customer so that individual channel activities can be clearly connected and customers can seamlessly move from one channel to another.

We’re delighted to offer our customers a completely new booking experience and make it easier than ever before to book theatre tickets. It’s been great working alongside Amazon to develop such an innovative solution and are excited to see how the future of voice commerce develops.

- Mark Prethero, Business Development Director, London Theatre Direct

4. Help improve sales

Amazon Pay enables merchants to boost revenue by converting valuable Amazon customers. Providing your customers with trusted, convenient experience, and one familiar login to identify themselves can help increase conversions & lower cart abandonments6. For example, AllSaints experienced a 34% higher conversion rate, 15% higher order values, and a 70 second reduction in checkout time after implementing Amazon Pay.

“Amazon Pay reduces the number of clicks and customer inputs during the checkout by at least 75%. In the end, the less friction we have, the less chance of cart abandonment,” Bryant Garvin, Marketing Director at Purple says.

5. Minimize costs 

Amazon Pay can reduce the costs for merchants and their customers. Merchants avoid setup costs, monthly fees and Amazon’s fraud detection and prevention technology helps reduce the risk of bad debt. Meanwhile, customers feel more confident knowing their purchases are protected by Amazon A-to-z Guarantee at no additional cost. Toner Buzz, an online merchant in the office equipment space, saved 744 person-hours in time spent on detecting fraudulent transactions in the 7 months post Amazon Pay adoption.

“Amazon Pay’s fraud detection capabilities have saved time and resources: In 2015, it took Sevenoaks three days to review orders. In 2018, Sevenoaks can process five times the number of orders in half a day, thanks to Amazon Pay.”

6. Expand to new regions

Appeal to international shoppers by making it easier for them to purchase from your digital store with multi-currency and multi-language support. This functionality helps European businesses reduce friction in the checkout process by maintaining the local currency experience across the shopping journey, helping their customers avoid currency conversion fees from their credit card issuer or bank. Amazon Pay retains the localized experience by sending order confirmation emails to customers in their local language. Amazon Pay accepts the total purchase cost in the customer’s local currency and converts it to the one registered with your account for settlement, so you don’t have to set up international bank accounts or foreign operations. Learn more about this feature and the range of currencies you can offer to your customers.

Learn more about the common questions about Amazon Pay.


1 For two years in a row, The Values Institute ranked Amazon as the top most-trusted brand in retail in 2018. Also, in brand rankings from BrandZ by Kantar Millward Brown and Best Global Brand 2019 by Interbrand, Amazon is rated as the top most-valuable brand.
Consumer Net Promoter Score (NPS) Surveys: Conducted by Amazon Pay in 2019 among US, UK, DE, FR, IT, and ES consumers who had used Amazon Pay in the first 12 months preceding to the survey launch date.
Average online shopping cart abandonment rate worldwide from 2006 to 2019, Baymard Institute, Sept. 2019
Mobile Checkout Optimization: 10 Ways to Retain Mobile Shoppers in the Checkout Process, Baymard Institute, June 2019.
5Amazon Pay Global Connected Commerce Survey, 2019, N=10,297 (US, UK, FR, DE, ES, IT, IN, JP)
6Purple reported increased conversions of 76%. Soak&Sleep reported reduced cart abandonments of 67%.