Add Amazon Pay to your website and let hundreds of millions of Amazon customers shop on your website.

Getting started
Fast and easy setup
01 Setup your account
Register your Amazon Pay account. Once you’ve registered, you’ll need to login to Seller Central to complete your account setup.
02 Enable Amazon Pay
Enable the Amazon Pay feature through the Zuora admin panel and test by using Sandbox Mode to make purchases without actually processing a payment.
03 Go live
Let millions of Amazon customers buy on your website.
Give your customers the payment method they prefer

No matter what your size business, Zuora has a solution that will help you sell more. Plus, with Amazon Pay, hundreds of millions of Amazon customers can pay on your website or mobile site with the information already stored in their Amazon account. It’s fast, easy and secure, and helps you add new customers, increase sales, and reduce fraud costs. Leverage the trust of Amazon to grow your business.

Helpful links
One button, so many opportunities
Optimize your checkout
Offer Amazon customers the ability to buy without creating a new account or entering credit card information.
Increase conversions
Adding Amazon Pay as a checkout option can increase conversions and lower cart abandonment1.
Tap into innovation
Take advantage of Amazon’s years of ecommerce and checkout optimisation innovation to help fuel growth.
Amazon Pay for businesses explained

What is Amazon Pay?

Amazon Pay enables you to offer Amazon customers an easy, secure and fast way to check out on your site using the delivery and payment information stored in their Amazon account. Beyond the button, Amazon Pay is the place where shoppers manage their payment methods on Amazon.co.uk.

Which commerce/shopping cart providers integrate with Amazon Pay?

Amazon Pay supports a Global Partner Program which includes many of the top solution providers, consulting agencies, and professional developers who work with brands to build and grow their commerce businesses. Click here for an overview of our Global Partner Program members.

How do I get started with Amazon Pay?

To enable Amazon Pay on your site, start by clicking the Business Registration button at the top of the page, and then fill in the required fields.

I am already a seller on Amazon, what do I need to do to add Amazon Pay to my ecommerce site?

All you have to do is click the Business Registration button at the top of the page, and follow the instructions. Important: currently, you’re required to register for a new Amazon Payments merchant account in order to use Amazon Pay and Login with Amazon, even if you already have another Amazon seller account. You cannot use an existing Selling on Amazon account when setting up an Amazon Payments merchant account. The email address associated with your new Amazon Payments merchant account must differ from the email address you use for any other Amazon account.

What is the disbursement time?

We process disbursements daily. It will take between 1-2 business days for the payment to be completed and appear in your bank account. A reserve might be applied according to our reserve policy.

Does Amazon Pay have customer fraud checks in place?

To help reduce bad debt and lower your costs, Amazon Pay employs the fraud technology that backs Amazon.co.uk, including fraud detection capabilities, charge-back controls and risk management processes at no extra cost. For more information, see the Amazon Pay A-to-z Guarantee Policy for Merchants.

I see Amazon Pay also appearing in the Your Payments section of my personal Amazon account. Is this connected to the checkout button I offer Amazon customers on my business website?

Yes. As an Amazon account holder, you can check out on sites other than Amazon.co.uk using the payment information stored in your Amazon account. The place where you manage those payment methods in your Amazon account is also Amazon Pay. As a merchant, Amazon Pay is the way to offer Amazon shoppers a fast and familiar way to check out on your site.

Can shoppers use Amazon.co.uk Gift Cards when they check out with Amazon Pay on my site?

Today Amazon.co.uk Gift Cards cannot be used as a payment method to place an order using Amazon Pay. Amazon.co.uk Gift Cards can only be used to purchase eligible goods and services on Amazon.co.uk and certain related sites as provided in the Amazon.co.uk Gift Card Terms and Conditions.

My company already uses Amazon Pay on our website. Do I need to become a seller on the Amazon market place?

No you do not need to sell on Amazon.co.uk to continue offering Amazon Pay on your site. Your existing contract and agreements remain the same.

Do you support all types of businesses and merchandise?

Amazon and Amazon Pay have a number of policies in place to protect both our merchants and shoppers. Click here to view our Acceptable Use Policy.

What’s the fee to use Amazon Pay?

Amazon Pay fees are transaction-based and have a processing and authorisation component. The transaction fee is composed of a domestic processing fee and an authorisation fee, plus tax where applicable. These fees are only charged once the purchase is successfully authorised and processed. Click here to learn more.

My customer support centre is receiving calls about Amazon Pay appearing in the wallet on Amazon.co.uk. How should I respond?

First confirm that the enquiry is about payments on a third-party merchant website that offers Amazon Pay, and not a question related to purchasing on Amazon.co.uk. Once confirmed, please direct these buyers to Amazon Buyer Support: https://www.amazon.co.uk/help.

Is there a check list of what I need to complete the registration process to use Amazon Pay on my website?

Yes. Please check out our registration assistance page for an easy walkthrough in how to get started, with each step you’ll need to complete.

Will my credit card be charged?

The credit card on file is charged only if your refunds and claims exceed your daily transactions which results in a negative balance.

How quickly can the Amazon Pay button appear on my website after the registration?

Based on different services that you may be using and your technical set up, the integration can take as little as 15 minutes. Please check the Integration Guide or this page for the set up relevant for you.